Emerging issues around digital political ads
Commissioners heard an update about the work Vice Chair Fred Jarrett and Commissioner Russ Lehman are leading to research problems and potential solutions for the complex issues created by the rise of digital political advertising.
PDC staff members are consulting with researchers, political consultants, media, the digital ad industry and regulatory officials in other states to explore potential improvements to disclosure requirements around digital ads.
The first step is to discern what information is important to the public to learn from digital political ads, and who should provide that information.
A potential solution is a public digital political ad archive. But Jarrett noted that the PDC must “make sure we understand the problem we are trying to solve” before arriving at a solution.